A key element of any SEO strategy, identifying blocking factors allows you to list possible technical fixes and improvements to your website. However, simply identifying them isn’t enough; you also need to be able to intervene technically.
Many websites are managed by different service providers, and the clients must coordinate everyone’s efforts to ensure seamless communication between them. Search engine optimization (SEO) is virtually impossible without a technical department or support team capable of understanding the SEO specialist’s needs.
Solution: Ensure that the various service providers are able to coordinate and understand all the constraints of your web project. Ideally, opt for a responsive SEO agency with in-house graphic designers, integrators, and developers if you intend to make your strategy a success.
Neglecting internal linking and inbound links
Internal links, whether inbound or outbound , guide visitors through the customer journey and also help search engine bots index your site. A lack of links or irrelevant links negatively impacts the user experience (UX). This ranking factor is becoming increasingly important in how Google and other search engines assess the relevance of search results. Having your site mentioned on other websites or blogs lends weight and importance to your own, establishing it as a reference.
Solution: Use a crawler… This software scans all the pages of your site to obtain a complete report of your internal and external links with Semrush tools! To get more quality links , it is strongly recommended to improve your site’s content (blog, white papers, videos, podcasts…), write guest articles, strengthen your brand image, develop your network, or simply generate buzz with impactful public statements.
Underestimating the performance of your website
In 2020, Google confirmed a trend that had been well established for several years: user experience actively contributes to the enjoyment of browsing the internet, and websites that prioritize it will be favored over others. Google’s well-known “Page Experience” and “Core Web Vitals” will be officially taken into account starting in May 2021. Here are the main SEO factors involved:
Page load speed;
Mobile ergonomics;
Secure browsing;
Presence or absence of intrusive interstitials (pop-up windows);
Flash technology (to be avoided).
An SEO project that prioritizes user-friendliness over page ranking in Google search results will not reach its full potential. This represents a brother cell Phone list significant loss of business opportunities.
“Harder, Better, Faster, Stronger” Daft Punk
Solution: By monitoring and carefully reviewing the documentation provided by Google regarding your website’s performance, you can ensure you fully understand this update and how to meet the search engine’s requirements. Incorporate your website’s performance into your Google SEO strategy for 2021!
Be prepared to do anything for quick results
If you’re willing to do anything to reach the top spot, if you’ve used deceptive techniques targeting search engines, there’s a good chance they’ve discovered, or will discover, your misleading strategy very soon. They then have two options: disregard the deceptive optimizations when evaluating your site’s relevance, or penalize your site (even deindexing it!). You’ll then have to start all over again: a new strategy, new optimizations, and even a new website.
Among these so-called " Black Hat " techniques are keyword stuffing, cloaking, link buying, hidden content and many others
Solution: Give yourself the resources to achieve brother cell Phone list your goals and take the time to create and implement a sound strategy. Ethical and sustainable SEO will deliver better results in the long run, and you won’t need to change your website if you incur a penalty! Furthermore, a good SEO agency should be transparent about the results and how they were achieved.
Identifying and correcting errors can boost your project’s performance. Every change to your website carries a risk of making mistakes, but it’s still necessary. Therefore, be sure to regularly audit your site and implement a suitable SEO action plan.
There are many reasons why your SEO might fail. Monitor your website’s performance daily or hire an expert to secure top positions on Google! While SEO requires a significant investment of time, money, and energy, it remains the number one way to reliably achieve your marketing and business goals.
